A video gains its much-needed sheen and finishes during the post-production phase. No matter how skillful you are at your job, if you mess up at this stage you will wind up with an unsatisfactory end product that will not justify your talent. It is of paramount importance that you have a firm grip and know your stuff when it comes to editing your video. Much like a finished piece of carpentry is still unfinished before it receives its final polish, your video won’t be impressive to your audience until you do a decent job of editing it. Outlined below are a few pointers that you must stick to create a video that transcends the current trends and gets recognized as a chef-d’oeuvre amongst your viewers.
Importance Of The Right SoftwareWhen it comes to video editing, the software that you use dictates the product you end up with. Choosing the correct software that complements your video is of utmost importance. You must select an editing software that sits well with your editing style. Don’t buckle under the pressure of the latest and most advanced option that is popular amongst your colleagues. What may work for one may not work for another. A few of the industry-standard tools are Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects, etc.
The Golden 321 RuleHave you heard of the slogan that woodcutters live by? Measure twice, cut once! There’s a similar rule that videographers ought to follow to ensure the safe storage of their files lest they should lose them with no backup. The dictum is: Keep three copies of everything you create, in at least two different places, with one of those places physically separated from your other locations.
The Power of ColoursColours directly stimulate our brain through sensory organs and affect our perception and mood. The colour scheme of your video should be befitting of your target audience. You can use the colour scheme of your video to your advantage if you know how to wield this power correctly. It can evoke emotions in your viewers and set the vibe for your video. Creating a customized colour palette for your video while keeping in mind the spectators and their preferences is key to producing good content. The two main colour schemes are RGB (Red Green Blue) and HEX. Various tools can help you in setting the colour palette of your video without much hassle. A popular name among them is Coolors.
Perfect Your Sound GameYou probably already are aware of the effect bad audio can have even if your video has no drawbacks whatsoever. The video can very well be perfect but it will not capture your viewers’ attention if they find the audio to be subpar. A lot of people are more particular about sound quality than video quality. Another thing to keep in mind while adding a soundtrack to your video is refraining from using music that you don’t have rights to. You will be drowning under a pile of lawsuits before you know it and it’s just not worth it. Even sound effects can be used to manipulate your audiences to feel certain things during your video.
Don’t Forget Texts And GraphicsPeople are twice as likely to watch videos that are supported by some form of text and graphics than videos without them. Adding text in font size and type that just blends in with the rest of your video is critical. Make sure the text you add isn’t interfering with the attractiveness of your visuals but rather complementing it. Adobe After Effects is a popular tool to opt for when you need to design graphics for your video. Or you can always use ready-made graphics that are already available out there if you don’t have the time or expertise to create them on your own.
The Lingo Of a Video EditorYou must be well-acquainted with all the jargon that video editors use regularly while communicating amongst themselves and with their clients. For your ease, we have mentioned the important ones you may need to pick on at the very start.
- J cut– Audio precedes the video
- L cut– Video precedes the audio
- Montage– A rapid succession of images in a motion picture to illustrate a transformation or character development
- Jump Cuts– Cutting out the drab and uneventful moments of your video to preserve visual interest
- Cutaways– Adding transition scenes that don’t concern your main plot to portray the surrounding atmosphere and increase dramatic tension thereby enhancing the meaning of your content
- Cutting on Action– Cutting when the subject is in motion as opposed to cutting after each movement. This enables you to create a more interesting and smooth, fluid scene.
- Match Cut/Match Action– Cutting of two visually similar shots or scenes